Easy To Publish

publish your book for free

Tuesday, 17 April 2012


This is what I took out of the M&S performance update today:

13 weeks to end of March: Sales dropped 0.7% - I contributed to the drop. I shop a lot less in M&S - love the food offers but can't stand the queues.
Apparently could have sold 300,000 knitwear items rather than 100,000 - ran out of stock!
Jubilee/Union Jack bunting selling well - God save the Queen!
1% rise in food sales (very tempting offers), 2.8% drop in general merchandise 
International sales drop of 2%; strong in India, China, the Gulf and flagship Paris; weak in Republic of Ireland and Greece (not surprising); plans to open 3% more UK shop space and 20% more international shop space

CEO Marc Bolland: "While the short-term trading outlook continues to be challenging, we are focused on investing in line with our plan and are making strong progress against our goal of becoming an international, multi-channel retailer." 

The results are not disastrous, just an illustration of the continuing challenges in retailing generally and with the once-guaranteed behemoths specifically. Tesco tomorrow will be an interesting case study too.

For customers, in my opinion and experience, M&S needs to focus on the following:

Slicker, quicker checkout service ("Sorry to keep you waiting" - doesn't cut it)
Maintaining attractive and popular food offers/deals - big plus.
More "door busting" non-food promotions - learn from the M&S food team, maybe.
Less fancy advertising, perhaps. (Straw poll amongst a couple of dozen people suggests that celebrity involvement does not entice people to buy or to buy more.)

And now a prayer:

"Oh, blessed St Michael,
we implore,
give us better offers and service
in each M&S store,
we join our hands
and we hope and pray
that you'll deliver your plans
before Judgement Day."

No comments:

Post a Comment