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Thursday, 18 October 2012

RETAIL LAYOUTS REVOLUTION

stoplight

All this talk about retail regeneration, clarity for customers and healthy living, got me thinking that all food stores, large, medium and small, should adopt the simplest form of layout.  

Asking customers to read product labels is a non-starter. Too much information. Too much blah. Too much CYA verbiage.  Here's the solution:

4 sections all painted - floors, walls, ceiling to avoid any confusion:

Green zone: Contains all food and drink that Matron says is very, very good for us.

Amber zone: Contains all food and drink that Matron says is not too risky

Red Zone: Contains all food and drink that Matron says is bad for us - but it's our choice to enter this zone

Black zone - for all food and drink that Matron considers extremely bad for us even though it might be the tastiest selection - enter if you dare!

There you go.

It's worth a pilot, surely.

Food and drink retailing is saved.



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