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Saturday, 11 October 2014

CSI - CUSTOMER SCENE INVESTIGATION - RETAIL'S MOST WANTED

Here's a list of customer types I mentioned in my book Retail Confidential. What types have I missed?


CSI: CUSTOMER SCENE INVESTIGATION – RETAIL’S MOST WANTED

Customers come with different personalities and motives.  It is useful to expect the unexpected, especially the different types of customer likely to walk through the door and in my experience, here is how I would classify them:

The Sprinter – the one that comes in, chooses, buys and leaves without catching a breath

The Browser – the one that seems to be killing time but just might part with their money

The Decisive Buyer – the one that knows exactly what they want, mind already made up

The Ditherer – the one that needs equal measures of attention and product knowledge

The Silent Type – the one that chooses to be uncommunicative

The Talker – the one that loves to chat and chat and, er, chat

The Distrusting Customer – the one that reckons retailers are disreputable

The Know-all – the one that cannot be told anything new

The Obnoxious Kind – the one that is always out for confrontation

The Sweetheart – the one that is an absolute joy to serve because they are no trouble

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