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Friday, 12 December 2014

CSI - CUSTOMER SCENE INVESTIGATION - RETAIL'S MOST WANTED

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As a big fan of the CSI shows, NCIS, Law & Order and all of that, it is interesting to see the different types of criminals and crimes that have featured over the years.


In retailing, a little categorisaton of customer types seems like a fun thing to do. Not that all customers are criminals, of course, but all criminals are customers - whatever that might mean.........

CSI: CUSTOMER SCENE INVESTIGATION – RETAIL’S MOST WANTED

Customers come with different personalities and motives.  It is useful to expect the unexpected in retailing, especially the different types of customer likely to walk through the door and in my experience, here is how I would classify most of them:

The Sprinter – the one that comes in, chooses, buys and leaves without catching a breath
The Browser – the one that seems to be killing time but just might part with their money
The Decisive Buyer – the one that knows exactly what they want, mind already made up
The Ditherer – the one that needs equal measures of attention and product knowledge
The Silent Type – the one that chooses to be uncommunicative
The Talker – the one that loves to chat and chat and, er, chat
The Distrusting Customer – the one that reckons retailers are disreputable
The Know-all – the one that cannot be told anything new
The Obnoxious Kind – the one that is always out for confrontation
The Sweetheart – the one that is an absolute joy to serve because they are no trouble

Your favourite and least favourite types of customers?

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